Contents
Executive Summary 3- Business Overview 4
- Business Form 4
- Business Activity 4
- Business Objectives 5
- Vision 5
- Mission Statement 6
- Services Offered 6
- Industry & Market Analysis 7
- Competitor Analysis 9
- Target Customers & Value Proposition 10
- Market Entry & Growth Strategy 11
- Key Personnel 14
- Risk Identification & Management 16
- Financial Plan 17
- Profit and Loss Forecast 17
- Projected Cash Flow 18
- Monthly Cash Flow 19
- Monthly Cash Flow Forecast 19
- Forecasted Balance Sheet 20
- References 21
Description
This report is based on the following requirement -
You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a planforan existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.
