Contents
1.0. Executive summary 3- 2.0. Mission and objectives 4
- 3.0. Company and education industry 5
- 4.0. Details of the Executive Master degree 6
- 5.0. Market size and competition 7
- 6.0. Business model 9
- 7.0. Management 9
- 8.0. Marketing strategy 10
- 9.0. Critical risks and problem 15
- 10.0 Financial projections 16
- 11.0. Exit strategy 18
Description
This report presents a business plan for attracting investors towards an Adult education venture in Malaysia. The venture is collaboration with Cornell University to offer Executive Master in Business Administration in Malaysia. The report presents plan in the following sequence; mission and objectives, Company and education industry, Details of the Executive Master Degree, Market size and competition ,Business model, Management, Marketing strategy, Critical risks and problem, Financial projections and the exit strategy. The plan states its mission as to spread awareness about the importance and need of adult higher education. The plan then establish that there a tremendous need and demand for professional adult education in Malaysia and presents the details of the executive master degree course. The report puts the higher education market in Malaysia to be of 942000 students. The report says that the company will follow the franchisee business model and the management structure will have CEO and director at the top positions. The report states that the venture may face some critical risks and problems related with positioning, training and expansion. The marketing strategy according to the report will target professionals of the age group of 30 to 50. The company will try to create competitive advantage by using both differentiation and cost leadership strategy. The company aims at having 15 franchisees and 1500 student by the end of 3rd year. The financial projections shows that by the end of the 3rd year the company will have a net profit of US$ 20 00000. The report ends by stating that the company will from its start appoint a transition company as a transition manager as exit strategy.
