Number of Words : 2936
Number of References : 10
Assignment Key : M-18912
Popular By : <b>S (2008)</b>
Introduction 2Analysis of the article “Customer Integration and Value Creation: Paradigmatic Traps and Perspectives”- Vargo, S (2008) 2Analysis of Supporting Article 1: Contextualization and Value-in-context: How context frames exchange- Chandler, J & Vargo, S (2011) 5Analysis of Supporting Article 2: Extending the service-dominant logic: from customer centricity to balanced centricity – Gummesson, E (2008) 7Conclusion 9References 11N/A
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