Assignments on International business / International Marketing

Below are Essay & Assignments tackled by us on International business / International Marketing

Showing 1 to 7 of 7 results

Briefing Paper on the artilce How Haier gives insights into China’s radical transformation - From autarky to everywhere by Professor William A. Fischer

This paper is based on the following scenario -

When the definitive history of the twentieth century is written, it is entirely possible that the brightest story of that war-torn and economically challenged century will be the return of the Chinese people to a prominent role on the world stage. In fact, today, in our time of petty economic bickering and trade war posturing, it is still worthwh.....

Consultant report for a western manufacturing firm to inest in one of the BRICS economies

Executive Summary 1
Introduction 2
Business and International Business 2
Small and Medium Enterprises 3
Globalization 4
Foreign Direct Investment 5
Culture 5
Ethics 6
Corporate Social Responsibility 6
India – A BRICS Economy 6
Opportunities and Obstacles 7
Opportunities 7
Obstacles 8
Conclusion 9
Recommendations 9
Works Cited 11

International Market Assessment and Market Entry Strategies report on Johnson & Martin Ltd

This report is based on the following requirement -

Johnson & Martin Ltd (J&M) is a manufacturer of a popular line of clothing for young people. Their products are positioned as fashionable and of high quality. J&M is firmly established in its home market (UK), which is relatively saturated and has little prospects for future sales growth. Top management has decided to expand J&M’s clothing li.....

International Marketing Strategy for a UK based Kitchen Appliances company for Indian Market

Introduction 3
Analysing the Market in India 3
Political Scenario 3
Economic Factor 4
Social Aspect 4
Technological Scenario 4
Cultural Factor 5
Infrastructure, Corruption and Economic Disparities 5
Presence of Competitors 5
Segmentation of Indian Market 6
Marketing Mix 7
Differences in the Marketing in UK and India 8
Market Plan 8
Works Cited 11

Internationalization strategy of an international hotel in Oman - Grand Hyatt

Introduction 2
Mode of Entry 2
Reasons for Internalization 4
Social and Cultural factors influencing on target market 6
Findings and Conclusion 9
References 11

Report advicing managers working for international organizations on the issues involved in managing staff from different cultural backgrounds

Introduction 2
Influence of culture on working styles 2
Different Management styles 4
Importance of Training Managers to become Inter-culturally competent 5
Conclusion 7
References 8

Report on internationalization for Global Furniture Ltd

Introduction 2
Evaluation of Risk associated with Internationalization for SMEs 2
Exporting as an Internationalization Strategy 3
Benefit of Internet in Exporting Marketing Strategy 5
Payment Methods 7
Cash-in-advance 7
Letter of credit 7
Open Account 8
Documentary collection 8
Systematic approach to exporting and managing import-export transaction 9
Conclusion 10
References 12

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