Introduction 2
Project Background 2
Far Horizon – An Analysis 3
The BCG Matrix 3
Product Life Cycle Analysis 4
SWOT Analysis 5
Strengths 5
Weaknesses 6
Opportunities 7
Threats 8
Analysis of Financial Performance of Far Horizon 9
Macro-environmental Scanning PESTEL Framework 11
Political 12
Economical 13
Social 15
Technological 16
Environmental 17
Legal 17
Market Analysis 18
Mark.....