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When an organisation or a company plans to expand its business operations beyond its domestic boundaries we refer to it as international marketing. More accurately, "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”According to the American Marketing Association (AMA),an organisation when plans to expand it is given the stature of Multi National Organisation, so more precisely international marketing is just the addition of word multinational to marketing, implementing and practising marketing principles across domestic boundaries and onto the international geographies.
