Contents

• 1.0. Executive Summary 2
• 2.0. Introduction 4
• 3.0. Innovation and Innovation Framework 4
• 4.0. Proposed framework applied to the organization 8
• 5.0. Innovative Marketing and Commercialisation 10
• 6.0. Recommendations 11
• 7.0. Conclusion 13
• 10.0 References 14

Description

This assignment is based on the following task -
Innovation is increasingly being considered as a core competency that organisations must develop. Companies that consistently innovate don't rely on chance; they address innovation in a systematic way.
Your task
• Drawing on a wide range of literature on innovation (not just 1 or 2 sources), develop a framework that you could use to assess an organisation in terms of innovation. Describe your framework and justify the critical elements (with reference to the literature).
• The next step is to apply this framework to a particular organisation of your own choice. Where are the gaps? What is being done well, what areas need to be improved?
• Finally, develop a plan to address areas of weakness. You may choose to focus on a few key areas and discuss them in detail.