Contents

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Description

This paper provides answer to the following questions -
Q1. Briefly describe any situation in your own experience where the communication failed because the non-verbal behavior sent a negative message. Which aspect of non-verbal communication contributed to the failure? How would you correct this?
Q2. What are the biggest barriers that prevent you from listening effectively? Explain how you could overcome these barriers.
Q3. List and briefly describe the five most important guidelines, in your opinion, to be followed when making oral business presentations.
Q4. You are a management trainee reporting to the Marketing Manager of an organization. You have been asked to go through business publications and summarize articles related to Branding. Explain the purpose of reading in this case and the type of reading that you will be required to do.
Q5. In your opinion, what are the five most common mistakes made during business meetings. Justify your answer.
Q6. Select any article from a business publication and prepare a summary of it in one fourth its size.. Write this in the form of a one page memo, addressed to your professor.
Q7. You are the Marketing Manager of a consumer durables company, manufacturing washing machines. Write a routine adjustment letter to a customer in response to his routine claim letter requesting replacement of a defective product
Q8. Write a one page press release, highlighting the launch of an innovative new product by your organization.
Q9. List and briefly explain ten guidelines for writing effective business reports.
Q 10. What is a case-based group discussion? What are some of the skills required to participate in a case-based GD?