Below are Essay & Assignments tackled by us on Singapore
Showing 31 to 40 of 66 results
Marketing plan for a Hospitality Organization
Introduction 3
Business Characteristics and Operations 3
Mission 3
Objective 4
Macro Environmental Analysis 4
PEST Analysis 4
Political 4
Economical 5
Social 5
Technological 5
Micro Environmental Analysis 6
SWOT Analysis 6
Strengths 6
Weaknesses 6
Opportunities 6
Threats 7
Location Choice 7
Potential Target Market 7
Competitor Analysis 8
Conclusion 8
References 10
Report on Change Management In Singapore Airlines
Change is very essential in today’s organization to match the market trends, customer expectations, technological developments etc. A company needs to reinvent its processes, products or services, adopt new technologies and bring changes to its processes for business growth and sustainability. The paper discusses the drivers and rationale for change in Singapore Airlines, the 5-star airline of Sin.....
Marketing Research report on 3D Doodler Pen to market in Singapore
1. Corporate and product profile
2. Research objective
3. Research methodology
3.1 Research design
3.2 Questionnaire design
3.3 Sampling plan
3.4 Methods and data analysis
4.Findings and analysis
5. Recommendation
Marketing recommendations
Further research opportunities
Appendix
Figure 1
Figure 2
Bibliography
Essay on the concept of Integrated Marketing Communication and the reasons for its growing importance
The paper briefly discusses the integrated marketing communication process and reasons behind growing importance of integrated marketing communication. The paper also discusses about the integrated marketing communication approach adopted by McDonald’s Singapore which has enabled it to enhance its relationship with the customers.
Marketing plan for the company of Gold Roast to enter into the Middle East market
Executive Summary 3
Environment Analysis 4
STEEP Analysis 4
Social 4
Technological 4
Economic 5
Environmental 5
Political 6
SWOT 6
Strength 7
Weakness 7
Opportunities 8
Threats 8
Market Analysis 8
Porters Five Forces Analysis 10
Analysis of Four functions of management 11
Marketing Strategy 12
Objective 12
Target Market 13
Market Positioning 14
Marketing Mix 14
Product 15
Pri.....
International Business Report on BreadTalk to enter into Australian Market
Executive Summary 2
Chapter 1.0. Introduction 4
1.1. Company Overview 4
Chapter 2.0. Assessment of Bread Talk 5
2.1. Environment Analysis 5
2.2. Economic & Geographic Influences 6
2.3. Political & legal influences on proposed activities 8
2.3.1. Government and recent political developments 8
2.3.2. Formal trade and/or investment barriers 8
2.3.3. Governmental support for international bus.....
Analysis of the case study of Credit Suisse’s Project Copernicus in Singapore
This report is based on the following requirement -
Based on the case study of Credit Suisse’s Project Copernicus in Singapore, supported by your own research you are asked to do the following.
Referring to the leadership approaches, cultural diversity and organizational structures normally found in the international business context and considering the main theoretical influences and models .....
Global Business Report on the acquisition of sydney based Custom Coaches by ADL (Alexander Dennis)
This report is based on the following requirement -
PART A
With reference to the academic literature and using your analysis of relevant environmental factors, speculate how (the process) and why (the drivers) ADL identified Custom Coaches as a potential acquisition. In which areas are the expected benefits and synergies for both companies involved? HYPERLINK "http://www.alexander-dennis.c.....
International Marketing Report on Ya Kun Kaya Toast Singapore
Introduction 3
About Ya Kun Kaya Toast, Singapore 3
STEEP Analysis 3
SWOT Analysis 5
Market Analysis 6
Marketing Strategy 6
Objectives 6
Target Markets 7
Market Positioning 7
Marketing Mix 7
Implementation and Control 8
Conclusion 8
References 10
Analysis of the famous case study - Singapore International Airlines - Preparing for Turbulance Ahead
This report answers the following questions on the case study -
1. Analyse Bang and Olufsen's competitive environment with regard to
both the industry and the strategic position of the competitors within it.
2. Analyse Bang and Olufsen's capabilities and how they relate to the key
success factors in their industry. With regard to these evaluate how
sustainable are B &O's competitive adv.....
