- You are required to conduct a competitor analysis of a website using web analytics tools and present it in a brief report.
Firstly, you are to select a website and identify their key competitor
Critically compare the key online value proposition of the chosen website and the competitor
Using web analytics tools gather the web analytics data of the chosen website and competitor’s website to critically analyse their competitive positions and suggest areas of improvement.
Note: Discussion should solely be based on the web analytics data gathered. However, you must support your arguments based on an academic theory.
Recommended web analytics tools
Alexa ( HYPERLINK "http://www.alexa.com" www.alexa.com), Google Trends ( HYPERLINK "http://www.google.com/trends" www.google.com/trends), Spyfu ( HYPERLINK "http://www.spyfu.com" www.spyfu.com) are potential tools you may use but you are allowed to choose other tools. However, you must briefly justify in your report why you have chosen the tool that you have selected.
The report should be word-processed, the length of your critique should be around 1200 words (± 10%) and quantitative data. Please state the number of words using Word Count function at the end of your report.
