- Functional food, which is food that have added health benefits are increasing in popularity. Analyse a company of your choice that have entered this market.
Using recently published peer reviewed research from our online databases (EBSCO Premier) discuss ways of changing a company’s strategic direction towards health food. Identify and critically discuss a strategic approach in product development and the value chain and the any risks involved.
Use an Australian SME company of your choice to illustrate your essay. If the company is not well known please provide a separate document with an introduction to the company and its vision, strategy and operations.
Your review should at least use 3 peer reviewed (scholarly) articles on this topic outside the course material and other relevant sources as needed.
