- Watch the following VDO material:
Kotler, P. (2013). The Future of Marketing [Video file]. Retrieved from http://www.dailymotion.com/video/xzhx3a_philip-kotler-the-future-of-marketing_news.
YOUR TASK: Write two-page assignment (500 words) identifying all key marketing concepts you have learned from this video and provide one marketing campaign example from your own experience for any concept that you identify. Explain clearly why you select this particular concept.
