- Strategic Review of Your (Or Another) Organisation
Assignment Briefing
Using the concepts, tools and frameworks that you have learned on the module, conduct a strategic
review of your organisation, or another organisation of your choice (a case study from a text book is
not a suitable choice, nor is a case or topic you have already used for an assignment on another
module). Discuss the current strategic position of the organisation, analyse possible future strategies,
identify and justify your preferred strategic option(s) and give a summary of factors that might
impact on implementation.
Your assignment should contain:
1. An Executive Summary
2. Introduction:
succinct discussion and definition of the term ‘strategy’
summary overview of the organisation including discussion of the strategic issues that it
faces
3. Strategic Position:
brief review and critique of the concepts, tools and frameworks to be used for evaluating
the strategic position and justification for the chosen combination
environmental analysis (using, for example, PESTEL, 5 Forces, key success factors)
capability analysis (using, for example, SWOT, VRIO)
4. Strategic Choice:
brief review and critique of the concepts, tools and frameworks on which choice between
different options is to be based and justification for the chosen combination
generation of business and/or corporate strategic options and their evaluation (using,
for example, TOWS, SAFe)
5. Strategy in Action:
proposal of a preferred future strategy
discussion of implications and implementation issues (considering, for example, issues
relating to resources, governance, CSR)
6. Critical Reflections and Conclusion
7. References
Data for the overview of the organisation and the application of concepts, tools and frameworks
might be drawn from a variety of credible sources including published company reports, company
web-pages, trade association reports, the business press, etc. The variety and quality of data
considered may affect the standard of analysis conducted, the suggestion and choice of realistic
strategic options and consideration of implementation issues.
