- You need to create a strategic growth plan with three distinct sections in it. The three sections would address one of the three questions. The sections of the growth plan would be weighted at 20%, 40%, 40% respectively. The word count for each of the sections would be 600, 1200, and 1200 respectively. Word count does not apply to reference list as well as any tables or diagrams that you may have in the body of the growth plan. Although the word limit for the growth plan is stipulated at 3000, +/- 10%, UWE encourages students to go over by 10% rather than be short by 10%.
Questions that need to be addressed in the strategic growth plan:
1) What are the key components of Market Dojo’s existing business strategy? How can the company stay on pole position to grow rapidly and carve out their share of the market using their existing business strategy?
2) Going forward how can IS tools like reverse auction models, dynamic environment strategy, be used by a micro company like Market Dojo to scale the business organically that is going to address challenges like investment, strategy and globalisation?
3) Critically analyse the statement, ‘MarketDojo are pioneers in this changing environment or will they just become a ‘me too’ by identifying directions that MarketDojo could move into without breaking out of the directive of e-sourcing?
