- You should base your assignment on a company of your choice within the Travel and
Tourism industry in Oman or the region.
The company may be one that operate in the following ares:
Hotel (consider a chain rather than individual hotel)
Cruises
Adventure holidays
Family holidays
Travel agents
Conference and events
You should NOT study the airline industry as this is considered a separate industry
although it serves the travel and tourism sector.
1. Assignment title - Strategy evaluation
2. The task:
You will be asked to carry out a strategic analysis of a specific firm
You may research and prepare your analysis as a group
Group preparation. - this task is your research and is not graded. However without the
research you will not be able to successfully complete the individual task
An analysis of the business environment of the firm. You should consider the
main competitors and their competitive position; market details (value; share
etc.);current trends in the market; future trends in the market.
You should conduct an internal analysis of the firm giving details of its current
strategic position and tactics. You should also consider the resources and
capabilities of the firm and how they impact upon the success or otherwise of
the firm.
You should conduct an evaluation of the current strategy of the firm,
assessing it’s suitability against the industry developments (trends) and its’
resources and capabilities
