- An analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.);current trends in the market; future trends in the market.
You should conduct an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm.
You should conduct an evaluation of the current strategy of the firm, assessing it’s suitability against the industry developments (trends) and its’ resources and capabilities
The Individual Report
Individual Report (2000 words). This submission only will be graded.
You must present an analysis and evaluation of the current strategy of the company. You should make use of your previous analysis to critically analyse the current strategy and to discuss whether or not the company should change its strategy and why.
