- Following questions are answered on the case study -
1. Does Starbucks offer a product or an experience?
2. What is Starbucks’ value chain and how do they leverage
the value chain to create value?
3. Given your assessment of future opportunities, what
would you recommend Starbucks do: should they sell
more products or focus mainly on ensuring the customer
experience is optimised?
2500 words including Appendices.
