- Case:
M/s Shine & Shine is one of the largest manufacturers of shoes in India. They don’t use leather as raw material as it leads to killing of innocent animals and trading of their skins. The company has always been involved into fair trade practices and observance of ethical and legal rules. The company is listed on Stock exchange and the stocks have given good returns to all the shareholders. The customers prefer their brand as it deals with environment friendly raw material and economical price. You have been appointed as a CSR head in the organisation.
1. You have been asked to prepare the types of stakeholders of the organisation as per the theory proposed by Mitchell, Agle and Wood. Explain each of the stakeholders of M/s Shine and Shine in detail.  (10 Marks)
2. M/s Shine and Shine wants to conduct 5 CSR activities in the year 2016-17 and you have been asked for the suggestion. Explain five activities and its benefit to the stakeholder.  (10 Marks)
3. A) Assume all the activities that you suggested were successfully implemented in the year 2016-17. Now you have been asked to prepare a detailed report of the conducted CSR activities with assumptions on Cost and Benefit for each activity. (5 Marks)
3. B) How will you promote your CSR activities with Internal and External
Stakeholders?
