- Instructions:
1. Conduct industry analysis of the business selected using Porter’s five forces model (10 marks)
2. Identify at least one marketing strategy that is used by the business giving detailed explanation/justification. The possible marketing strategies that could be selected include: (5 marks)
Market penetration
Market development
Product development
Diversification
Cost leadership
Differentiation
Niche strategy
3. Identify the positioning strategy of the business relative to that of competitors. Will the business compete head to head with other businesses? Or will it differentiate and, if so, how? (2.5 marks)
4. Identify what type of image the business aims to achieve. i.e. how does the business want the general public/customers to perceive them and their products? (2.5 marks)
