- Assignment Background
Health and fitness have become increasingly important issues in the twenty-first
century. With concerns about rising obesity levels and a greater understanding of the
importance of good nutrition, consumers have been demanding healthier food
options from their out-of-home dining choices.
Responding to the market – assignment overview
A local fast-food restaurant has recently been put into receivership and the receivers
want to collect more information about the operating environment of this business
ultimately to determine if it has a viable future or not. To do this they want to know
the answers to 3 main questions. They have decided to tender a contract for a
research company to get these answers and as luck would have it you have just
started your own research company.
Food Receivers Inc, has put out a tender for research companies to provide answers
to ONE of the following questions. Food Receiver’s Inc is very clear that it wants a
different research company for each question so your bid only needs to address one
of these questions.
population toward the consumption of fast food and how can this be used to
identify any opportunities or gaps in the market that this business could exploit?
What are the current attitudes and values of the general
What are the issues related to quality productivity and
professionalism amongst employees in this industry given the high reliance on
casual and part-time workers who are often teenagers and who do not see these
jobs as careers?
How does the local community feel about this business, given
that the previous owners have left people without jobs and suppliers unpaid for
services? What do people think in terms of the social responsibility of this
company and will it have any negative impact on the company for future
trading business models.
The Assignment Task
You are required to pick ONE of these questions to focus on for your assignment.
You are to write a bid to conduct a program of research for Food Receiver’s Inc. to
uncover the answers to one of these questions. In your bid you need to outline the
research design you would recommend and what data collection and statistical tests,
if any, should be used to answer the question and you need to defend your
recommendations with appropriate theory.
When research companies bid for work in these cases they expect their proposals to
be compared to other organizations. You need to therefore consider this in the way
you present the information in your proposal, in the language you use and in
ensuring that all recommendations are well supported and defended. Remember that
Food Receiver’s Inc is looking for this information to determine whether and under
what business models, the business should continue. So your research proposals
need to consider the managerial decisions that are going to be made with this
information.
