- QUESTION
“Nokia has been a very successful company, providing mobile phones on a global basis. Microsoft’s purchase of Nokia’s devices and services unit was concluded in 2014. Recent news indicates Microsoft is due to finish with the Nokia brand. However, (see reference 1 below), it would appear that Nokia could restart its Brand in 2016, should it choose.”
Further information can be found at:
Reference 1
http://www.zdnet.com/despite-the-microsoft-takeover-whats-left-of-nokia-can-still-make-mobile-phones-and-soon-7000020214/
You will review information regarding this topic from the above and other sources. Your role is to determine, if Nokia were to enter the Oman market in 2016 with a new mobile phone device (developed upon the current Lumia phone device) - what branding approaches would be appropriate to enter the Oman market. There will be a need to consider this against the background concepts of service dominant logic and branding. Your individual assignment will develop propositions, based on relevant Branding theory which will enable the company to develop the brand that would be successful within the Oman market.
