- Task
Produce a report on “Country Evaluation and Selection” using the below mentioned hypothetical scenario. Assume that you are the marketing manager of a well-established local company. It could already have operations in some international markets. The management of your organization is planning to expand their business further to other overseas markets in which they are not currently present. The CEO has asked you to provide a report evaluating opportunities and risks presented in such THREE potential international markets and your recommendations on choosing a market. The CEO also needs you to briefly discuss the method of entry into such market with reasonable justifications. Refer the below guidance in preparing the answer.
1. External and internal analysis of the selected three countries (40 marks)
2. Selection of the international market using the BERI Index/Matrix (10 marks)
3. Competitor analysis of the selected market (10 marks)
4. Selection of the Target market and positioning strategy (20 marks)
5. Entry method justification (10 marks)
6. Report format (10 marks)
