- On a SOCIAL ENTERPRISE (for example: save the children, world vision, Greenpeace, the Red Cross, Beyond Blue, the World Wildlife Fund, the Cancer Council, Amnesty International)
Using this structure:
Introduction – name the social enterprise, purpose of the assignment, assignment structure (100-150 words)
1) Profile of the Social Enterprise – identify country it operates in, size, when established, mission statement (300 words)
2). Historical Development - how the social enterprise was developed and for what market (200 words)
3). Market Analysis - identify and analyse the market for a particular good or service offered by the social enterprise (300-400 words)
4). Environmental Factors - evaluate financial, social, political and other environmental factors which may impact on the social enterprise’s marketing (400-500 words)
5). Market Trends & Impacts - identify relevant market trends and analyse the possible impact of these on the social enterprise (300-400 words)
6). Marketing Mix Analysis - research and discuss the social enterprise’s usage of each of the marketing mix elements (500-600 words)
7). Marketing Mix Impacts - evaluate the likely impact of the application of the marketing mix on consumer behaviour (300 words)
8). Marketing Plan Evaluation - assess and evaluate the Marketing Plan, discussing the fit between each of the marketing mix elements (500-600 words)
9). Beyond the Marketing Plan - provide recommendation for future marketing strategy beyond the social enterprise’s current Marketing Plan (300-400 words)
Bibliography – all sources utilised in assembling ideas, information and insights for the assignment, whether used directly in text (in text citations required) or as background reading
