- You are expected to write a thoroughly analysed report on the following.
You have been hired as a consultant by an organization/Business. The company is a small to medium business which specialises in selling goods and services primarily using their corporate website.
Recently they have noticed a drop in sales. Upon analysing the sales they notice a trend in this sales drop. The younger customer segment (18 year old - 30 year olds ) are placing less and less sales orders using the corporate website. Additionally the CEO and CIO share with you the organisation plans to expand the organisation over the next five years to be more geographically dispersed increasing revenue by 20% year over year. This growth however is not sustainable with the current technology which is hosted at the organisation’s headquarters.
Prepare a strategy report for the Chief Executive Office and Chief Information Officer which analyses the current state of the organisation and existing concerns. Identify current market trends to identify and suggest some digital innovation / technology options which may be able to assist the organisation.
