- You have been assigned by your CEO to write a report outlining your recommendation for a new service that will be added on to the portfolio of services provided by your organisation. This new service can be an extension of an existing service. The report is to be delivered to the CEO.
The objectives of this report are to:
1. Identify service product or delivery innovations introduced in a related service industry that you think can be used in a service business like your organisation e,g, using automatic online sales, CRM tools, call centre automation, online reservtion, etc.
2. Draw out the key points of these latest developments. Focus on why they are salient and will add value for your clients.
3. Evaluate these developments and recommend how the delivery aspects can be included as part of the improved service offering to your clients
4. Develop a positioning and marketing program for the newly improved service with the target market in mind.
Notes on Assignment
The report will be assessed on the comprehensiveness, creativity and relevance of the recommendations as well as on its organisation and layout.
1. Executive Summary
2. Introduction
3. Situation Analysis on the area/s for service development
4. Determination of objectives for service improvement
5. Identification of options for service improvement
6. Recommending the best option for positioning and service marketing
7. Appendices and references
