- (a) An organizational structure is a visual diagram of a company that describes what employees do, whom they report to and how decisions are made across the business. Organizational structures can use functions, customers, products and geographies as their guide. Discuss these different types of structures with examples and diagrams. (20 marks)
(b) Explain how managers can use the Ansoff Matrix as a strategic planning tool for future growth. Use examples and diagrams to illustrate your answer. (10 marks)
