- 1. Consider you are marketing coordinator of Smith company sells new range of chips products and decide to run promotional activities, how do ensure your promotional activity compatible with organisational requirements and all relevant legislation?
2. Apple is planning to launch I phone 6. Create a six months plan for Apple for developing advertisement idea, creating advertisement, implementing advertisement, monitoring advertisement and evaluating advertisement. Total budget for the advertisement campaign is six million.
3. List the Individuals and groups which you are going to consult with while determining overall promotional objective. Also determine promotional objective for I phone 6 which Apple is planning to launch in coming future
4. Define Continuous media pattern, Flighting and Pulsing. For I phone 6 which media pattern you will suggest and also make sure budget should be utilized according to the company policy.
5. For I phone 6 create an action plan if apple decide to advertise in local newspaper and television channels. Also briefly explain how technology can support this action plan.
6. According to promotional goals which apple has for I phone 6, list personnel and resources required to achieve the desired goal. Also discuss the importance of contingency planning for Apple.
7. Management, supervisors and staff are responsible for implementing the promotional services. Define different roles and responsibilities mentioned above.
8. Apple is considered as a brand in the smart phone industry who always provide new innovative product. While considering this image define what kind of message you are going to use for the I Phone 6.
9. Internal networks and External networks both are very important for the success of any promotion activity. Define both internal and external networks which you want to use to promote I phone 6.
10. How can we analyse the audience feedback which also impact the promotional activity while delivering of products and services
11. Apple has already launched I phone 5 in the market. How apple can assess effectively and identify what are the possible improvements in their activities to launch another I phone 6 in market.
12. How can an organisation collect feedback from their final consumers and how those feedback are provided to personnel and agencies which are involved in promotional activity during that timeframe
13. Consider this scenario. There is an organisation Deloitte based in Sydney is promoting their main service completing tax returns via newspaper advertisements. How would you analyse costs and time lines to evaluate the benefits of their promotional activities?
14. How to prepare a conclusion and give recommendations for future improvement if required by an organisation for promoting activities.
300-400 words answer to each question.
