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Marketing Plan for Open University Malaysia

Words : 3000
    PURPOSE
    The purpose of this assignment is to develop learners’ ability to develop a marketing plan for a product of an organization and that the marketing plan is to be implemented next year.
    REQUIREMENT
    Assume you are the Marketing Director of Open University Malaysia (OUM) and you are required to prepare a marketing plan for the program Bachelor of Business Administration for OUM for a specific market in which you consider there is scope for developing a better offering and to explain how this might be done profitably by your department. You are required to analyze how a particular market might be conceptualized better and exploited profitably.
    Your marketing plan must include the following details:
    A brief history of OUM and her CEO
    Current business situations
    Opportunities and threats facing the business
    Marketing goals set by the top management
    Marketing strategies of OUM
    How these strategies will be implemented
    Financial data e.g. sales projections, break even analysis
    The marketing plan should follow the following format:
    Executive Summary
    Table of Contents
    Body
    Organization Background and Objectives
    Situation/Market analysis
    Company Analysis/SWOT Analysis
    Competitor Analysis
    Marketing Strategy
    Marketing Tactics/Activities
    Financials
    Implementation and Control
    References
    Appendices

Express

48-72 Hours

300$

25$ per page

Fast

4-10 Days

240$

20$ per page

Standard

11+ days

180$

15$ per page

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