- PURPOSE
The purpose of this assignment is to develop learners’ ability to develop a marketing plan for a product of an organization and that the marketing plan is to be implemented next year.
REQUIREMENT
Assume you are the Marketing Director of Open University Malaysia (OUM) and you are required to prepare a marketing plan for the program Bachelor of Business Administration for OUM for a specific market in which you consider there is scope for developing a better offering and to explain how this might be done profitably by your department. You are required to analyze how a particular market might be conceptualized better and exploited profitably.
Your marketing plan must include the following details:
A brief history of OUM and her CEO
Current business situations
Opportunities and threats facing the business
Marketing goals set by the top management
Marketing strategies of OUM
How these strategies will be implemented
Financial data e.g. sales projections, break even analysis
The marketing plan should follow the following format:
Executive Summary
Table of Contents
Body
Organization Background and Objectives
Situation/Market analysis
Company Analysis/SWOT Analysis
Competitor Analysis
Marketing Strategy
Marketing Tactics/Activities
Financials
Implementation and Control
References
Appendices
