- As a Marketing Consultant to a stated client company which does not currently adopt marketing orientation, you are required to report to the main board upon the following : -
A critical review of the potential business value to be gained from the adoption of the marketing concept as a change strategy for sustainable business futures.
(20 marks)
Propose a more creative market definition to interpret the client business and thereby open up business horizons for growth.
(10 marks)
The researched realities of Segmentation, Targeting & Positioning to form an integrated strategy to construct new routes for competitive market differentiation.
(30 marks)
Explain how both the conventional marketing mix and digital marketing synergies can enhance the existing customer experience.
(30 marks)
You are required to support your compete report with appropriate evidence sources to authenticate the assignment submission.
