- You are requested to submit task1,2,3 & 4 in keeping with the scenario mentioned below.
Today’s successful organizations are strongly customer-focused and heavily committed to marketing. These organizations share a passion for understanding customer needs; develop products that Provide superior customer value through their marketing Mix.
Marketing Mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. Subsequently the Product and Market share is determined on several factors in the constantly changing and volatile environment, and these factors have direct impacts on the Marketing Mix of organization
Task 01
Select a company and give a brief introduction about the company and its product portfolio and Select a product or a brand of that company and carry out a detailed analysis of the marketing mix elements and identify the key unique features in its mix.
Task 02
Select three from the selected above in the task one, identify their closest competitor and undertake a SWOT analysis for each of the competitors.
Task 03
Briefly explain how possibilities of new product launching would feasible to the market.
Task 04
Discuss how product development and or Market development strategies could be adapt to the particular organization and draw a detail plan for the activity. (Assumption can be taken)
