- Required:
Following from the competitive analysis of your chosen TWO countries in coursework 1, the Board of Directors of Pizza Express have made a major strategic decision to significantly expand their business globally by targeting either of your chosen TWO countries.
For this assessment you are required to write an Executive Summary asking the Board of Directors of Pizza Express to adopt and implement your Market Entry Proposal in the country of your choice. Your country of choice has to be one of the TWO countries.
Your Market Entry Proposal should take into account the following issues: Application of theories of international trade and investments
o Accessing market opportunities: Nation-level analysis
o Company situation analysis: Firm-level analysis
Analysis of various types of market entry strategies
Global sourcing, production and logistics
Step-by-step approach to implementing the proposed strategy
Your analysis and recommendations should also consider the benefits and potential barriers to successful implementation and evaluation of the market entry strategy.
