- This document provides answers to the 5 questions at the end of the case study -
1) Who are the most appropriate customer segments for Apple to target around the time of Ipad's launch? Has this been done successfully? Who should be the next target of apple and what is apple's competitive advantage?
2) Apple generally does a late release to Australia and Newzealand compared to the US market? Why do you think this might be?
3) Using 12 steps of formulating product/market strategy, discuss how apple could make decision regarding its next version of the ipad?
4) Discuss the distinguishing aspects of core marketing strategies? Which core strategy is most applicable to apple ipad and how can apple's manegerial attributes be applied?
5) Discuss the stages of industry maturity? Which stage is the tablet computer industry in? Which changes do you see as the industry progress into maturity? Discuss where apple fits in terms of the company's competitive position and industry stage of maturity?
