- Purpose:
This assignment provides a case-based assessment of leadership to determine what makes an effective
leader. The object of this assignment is to put you in the role of the decision-maker in the case, and go through the same process as the “real-life” decision-maker. The ability to analyze a situation, determine what needs to be done, and follow through with an appropriate course of action is critical to your success in business.
Assignment Details:
You are to read the case study and answer the questions.
Report Structure:
This paper will be a maximum of five pages, not including cover page and references and include:
Introduction - brief abstract/summary/synposis of the case
Answer to question 1
Answer to question 2
Answer to question 3
Answer to question 4
Conclusion – provide a brief summary of your main conclusions (max two paragraphs)
Questions:
What is the difference between leadership and management? Is Branson a leader? A manager? Both? Neither? Explain your reasoning. (3 marks)
Describe the leadership style of Ben Branson in terms of the behaviourial theories learned in this course. What are Branson’s leadership strengths and weaknesses? (5 marks)
Using a contingency theory of your choice, determine which style of leadership Ben Branson should be using. (5 marks)
What is the difference between transformational leaders and transactional leaders? Is Branson a transformational leader or transactional leader? Explain your reasoning. (2 marks)
