- Purpose
To demonstrate how an investment in social media analytics could generate business value and improve a business’ overall competitiveness. This report offers you the opportunity to apply concepts and theories from the unit that have not yet been applied in the previous two assignments.
Case Study
Refer to the same case study used in assignment 1 (Rewiring the Enterprise for Digital Innovation: The Case of DBS Bank). It is recommended that you re-read the case study.
Your Assignment:
You are to develop an academic report in which you make a series of arguments encouraging or discouraging an investment in social media analytics. In doing so, you are to apply the relevant concepts and theories covered throughout the unit. You must be specific as to which social media platforms are under consideration; the nature of engagement and the purpose of engagement. You should provide an analysis of the social media investment that fits DBS Bank’s strategic objectives.
It is not recommended that you focus on describing theories; it is rather necessary to demonstrate that you can form a clear line of arguments as to why DBS Bank should or should not invest in social media analytics to improve their business competitiveness. You may choose to apply a combination of theories and concepts that best support your arguments.
