- Write an evaluation report on an international market e.g. country, specific city (or community) for the possibilities of international business trade with an Auckland based business.
1. Compare countries/community using a market research analysis method.
2. Discuss similarities and clashes that you might face.
3. Identify your target market (abroad) e.g. demographic, geographic, psychographic, and human behaviours.
4. Define the communication methods to be used in the host country.
5. Prove whether it is possible or not to do business in this country/community. The report should contain following sections: cover page, table of contents,
introduction, body of the report discussing the above five areas, conclusions, recommendations, and list of references. The minimum word limit for the report is 2,500 words.
