- 1. Qantas is planning to enter to new markets. Discuss the new target markets for Qantas.
2. Before entering into new market Qantas need to gather some information through market research. Discuss the information Qantas required before entering into those selected new markets.
3. Qantas also need to identify the key legislations from the different governments which may affects its operations in near future in the new target market. Some of those legislations are given below. Discuss. (PC 1.2)
International Commercial Terms (INCOTERMS)
trade modernisation legislation: Customs Legislation Amendment and Repeal Act, Import Processing Charges Act, Customs Depot Licensing Charges Amendment Act
Trade Practices Act
Warsaw Convention
World Trade Organisation determinations
4. Information gathered through marketing research need to be valid and reliable. Qantas need assistance from different sources who provide help to get the required valid and reliable information. List those sources.
5. Discuss the sources from where Qantas may gather information for its market research.
6. Discuss the information Qantas may collect from the above discuss sources for its market research. Also discuss the different statistical tools Qantas may use on the collected information.
7. Discuss the different trends Qantas may take care of before making decision into enter in the new market. Also discuss the assistance may be required to analyse those trends.
8. Success of Qantas in the new target market is very much depend upon many other factors which may influence the Qantas business result in new target market also known as Causal influences. Discuss the different causal influences which may affect the Qantas success in the new market. Also discuss the personnel with whom you need to share the reports made based on the trend analysis and Causal influences.
9. Qantas need to make final decision on the new target market on the basis of gathered information and trends. Discuss the possible decisions Qantas may make.
10. As a head of marketing research team of Qantas who decided to enter into the new market. Prepare a report which includes points to justify the decision on the basis of trends. Also list the people with whom you want to share your report.
Around 300-400 words answer for each question
