- A local company in the industry of your choice asked you to prepare a report that assesses cultural differences between their home country and one of the BRIC (Brazil, Russia, India, and China) or CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey, South Africa) countries and the potential effect of these differences on their proposed business operations in that country. You are expected to identify potential cultural risks and challenges specific to proposed business activities that the company plans to undertake and offer recommendations on how these may be managed. Please feel free to choose the industry you are well familiar with.
The report must reflect your knowledge of relevant theoretical frameworks.
Note:
The purpose of this assignment is to work with two cultures/business contexts: the one you belong to and, thus, know well (a ‘home country’) and the one you are not familiar with (a ‘host country’). The ‘home country’ is where you normally reside, i.e. Australia. The ‘host country’ can be any from the BRIC and CIVETS list provided you are NOT linked to it due to your cultural background. This is required to ensure students’ equity in access to information/data and stimulate your learning by exploring something new and unfamiliar.
Length: 2500 words. The word count excludes the executive summary and appendixes (note, it includes tables presented in the body of the report).
