- Using the material in the INSEAD case above, please focus on the following:
Apply the Measure Design Template and The 10 Tests discussed in class to analyze the robustness of IDC as a performance indicator. Where the case information is not sufficient, make a reasonable assumption and explain how you arrived at it (50%).
Based on your analysis,
o What are the key strengths and weaknesses of this indicator? (20%) o What improvements to this indicator can you suggest? (20%)
NB: Please make sure your paper is clearly structured and well-written and conforms to the standards of academic style and referencing (10%)
