- 'How the concept of influence & influence marketing is used in recruitment of military personnel.'
This essay must include a comprehensive literature review and include some primary research. a. This essay needs to focus on the psychological reading of the behavior of consumers or potential candidates/recruits. How do militarys target potential recruits and can influencers help this? b. The essay must use research from the Journal of Consumer Research on how we identify influencers whilst referencing military influencers and different militarys worldwide. c. Essay to critically analyse Influencing Marketing Strategy and within that identify who the influencers are and how do we identify them. d. Refer to Danna Boyds methods on how we measure influence using techniques like Clyton Peere Index and other methods. e. Include analysis of Hyper Reality (Confusion between Reality and Stimulation) and how this affects standards of recruits/candidates. f. Include analysis of Fragmentation and how this affects the Military Recruitment process g. Essay must include 7-10 Academic Articles.Lit Review must link the conversation between these different scholary pieces. Documentary s may also be used. Lit Review may be argumentative or chronological. Please use as many Irish references also as possible.
7000 words
