- PURPOSE
The purpose of this assignment is to enhance the learners’ understanding on the basic principles of consumer behaviour and its application in the real world.
REQUIREMENT
Select a consumer good. Analyse how cultural, personal and social factors can influence consumer buying behaviour of your selected product.
STRUCTURE
Introduction to the product.
Cultural factors influencing consumer buying behavior of the selected product.
Personal factors influencing consumer buying behavior of the selected product.
Social factors influencing consumer buying behavior of the selected product.
Conclusion
