- Write an essay (1500 words) addressing the following 2 questions:
1. Explain why globalisation is not only an imperative for survival, but also an opportunity
for future growth of domestic businesses.
2. What makes emerging economies an attractive destination for global businesses? Discuss
the risks involved in such countries.
Use examples and evidence to support your views. You may also consider your own business
or the company you work for to discuss the above points. Note, even if an organisation is not
directly involved in global business, it may still be influenced by suppliers/consumers up or
down the value chain. A minimum of 10 refereed journal articles are required for this paper.
Please place the word count for this assignment on the cover sheet. 10% more or less than the
stated word count is acceptable. Excess words will not mean extra marks. The marker may, at
their discretion, discontinue marking at the word count.
