- The Topic – Select a company or business organization (either for profit or not-for-profit)
Part A
Explain as fully as you can how the firm undertakes the process of globalization and analyze how
this process affects its business either in positive or negative ways, or in both ways. In your
explanation use course ideas and theory to support your academic argument.
The course ideas and theories are such as:
- The MCCG Model of Globalization
- The Macro-Environmental Forces - PEST
- The Micro-Environmental Forces – Porter’s 5 forces theory
- Porter’s Diamond theory
- M & A or Greenfield
- Comparative Advantage
- Others
Part B
Outline how the chosen firm formulates and implements appropriate Strategies for sustaining
its global business, again supporting your argument with course ideas, such as:
- Global Strategy
- Transnational Strategy
- Location Strategy
- And others
