- Assignment 2 – Module Global Business issue Case Study (70% weighting)
For the final module assignment students will develop a global business issues case study.
This is an individual final project that will allow students to demonstrate their attainment of
the learning outcomes of the module, through the application of the concepts and techniques
learnt.
The purpose of the case study is to apply the concepts and techniques of the module to the
analysis of real-world situations and/or problems. Students will be required to act as a
business consultant and prepare a report analysing a modern day scenario (case study).
Which requires students to utilise appropriate models and techniques, from the whole
module content, advising on strategic intervention and its impact on the global environment
and to carry out an original development of a global issue of business choice that integrates
views of economics, strategy, marketing, project management, human resource
management and entrepreneurship, the case study should draw upon analysing global
business change rather than summarise or rehash existing work or ideas. Students are
encouraged to use situations, evidence and data from their own experience where possible.
The case study should be a piece of work that provides specific strategies and tactics in the
expansion of business in a global market place, considering production, and resource
utilisation in order to enhance the value of the chosen subject of the case study. The
strategies and tactics are to be supported with theories covered in the module.
The Case Study should follow the given outline:
1. Case study executive summary;
2. Introduction (describe the case study);
3. Background to case study, set scene;
4. Methodology of analysis;
5. Description of issues and problems;
6. Solution;
7. Evaluation;
8. Degree of consultancy;
9. Contributions to global business;
10. Conclusion and recommendations.
