- Individual Article Analysis
In thisreferral assignment, you will prepare a 2,500 critical analysis of the given article from a peer-
reviewed journal (see reference in the next paragraph). You need to critically evaluate the article
from a theoretical perspective and consider the practical implications for a product or service of your
choice. Two other relevant Journal articles must be used in this critical evaluation.
Vargo, Stephen L. and Robert F. Lusch (2008)
"From good to service(s): Divergences and convergences of logics"
Industrial Marketing Management
(The above and other useful articles can be accessed from http://www.sdlogic.net)
