- Feasibility Study Report (max. 2,000 words)
You are required to conduct a feasibility study for the Board of Directors of your
organisation recommending the introduction of a product or service into a country
using a particular entry strategy.
As a group, you choose: (1) the product or service (note: it must not be currently sold or
used in the two countries you select to analyse); (2) two developing countries (from
different regions) from the list provided by your lecturer. Note that no group member
can come from a country selected.
You must do a compare and contrast analysis of both countries assessing how and why
the key country risk factors will impact upon the product/service being introduced into
each country’s market, in order to determine which country will provide the best
opportunity for your organisation’s plans.
The next step is to evaluate the entry strategies taking into account your previous
analysis and determine the preferred one to be used for the product/service into the
selected country.
You will write this as a report to submit to your Board of Directors. This report will
clearly explain your comparative analysis of the two countries and the justification for
your preferred country. Then, the most appropriate entry strategy taking the country
factors into account will be explained and justified.
Your recommendation for consideration by the Board of Directors will consist of a
preferred country and entry strategy supported by your analysis.
In the report you are required to:
Develop and justify decisions made using soundly researched supporting evidence
linking theory and practice
Draw on a wide range of sources to gather relevant information
Use appropriate analytical techniques in a well-integrated manner
Use creative and lateral thinking to develop and present original and practical
recommendations based on sound supporting evidence
Reference correctly throughout using APA referencing style (see ‘QUT cite|write’
for guidance)
