- Assessment Brief: Task and General Guidelines
Scenario:
Choose any international organisation (with any product) of your choice preferably where you are working or worked with or familiar with and prepare an entry plan for international markets. Your report should investigate various factors that influence the entry mode of the company into the global market along with the potential barriers that might hinder the expansion of the chosen firm. Various marketing strategies in order to enter into the international market should also been explored. The details of the expected project report format is given below:
1. Executive Summary: [10 Marks]
2. Introduction: Provide some background information on the chosen organization in the context of marketing management. [15 Marks]
3. Application of theory to practice: The following concepts/theories/models should be covered:
(1) Marketing process and strategies. [10 Marks]
(2) A critical evaluation of marketing mix of the chosen organization. [20 Marks]
(3) The role of marketing models, tools and techniques in developing new products and effective marketing plans. The models discussed should include at least one model among (Porter’s Model, SWOT Analysis, and PESTLE) and at least one Model among (BCG Matrix, Ansoff Matrix and Product Life Cycle Model). [30 Marks]
4. Conclusions and Recommendations: Provide recommendations for adequate marketing strategy for the chosen organization to expand the business in the global market. [15 Marks]
