- PURPOSE
This assignment is designed to enhance learners’ ability to analyse and evaluate the driving forces that affect an organisation prior to entering the international market.
REQUIREMENT
Select an organisation; explain the driving forces that affect an organisation prior to entering international market and discuss how these forces can influence the selected organisation’s international marketing activities. Recommend effective management of these driving forces to the selected organisation.
STRUCTURE
Introduction of the organisation and nature of the business
Descriptions of the driving forces that affect an organisation’s decision to enter international market
Identification and discussion of driving forces that affect the chosen organisation’s decision to enter international market
Recommendations for effective management of driving forces to the selected organisation
Conclusion
