- You are to prepare a 2,500 critical analysis of the sent article and required to critically evaluate that article from a theoretical perspective and consider the practical implications for a product or service of my choice. You are required to use two other related journal articles as support in the task.
The following qualities are sought from your analysis:
- thorough understanding of the theory involved;
- evidence of the application of marketing theory;
- critical thinking in relation to the theory and the chosen application;
- clarity of expression (i.e. logical presentation of arguments through the assignment);;
- full and accurate references (Harvard style) applied and embedded within your assignment.
