- E-Business An individual written assignment of 3000 words (Learning Outcomes 1,
2 & 3)
For a multinational organisation of your choice, carry out a critical analysis of their current
EBusiness strategy: The report must include the following three elements:
Element 1 (LO1 assessed) – an analysis of the impact of the Covid-19 pandemic on the adoption
and utilisation of digital technologies in the industry of your selected organisation. (30%)
Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organisation has managed to
cope, adapt or survive during the pandemic. What are the implications for the organisation
operating in this industry, for instance, on their supply chain, eCRM, reintermediation or
disintermediation strategies, etc.? (30%)
Element 3 (LO1 assessed) – a discussion and recommendation(s) on how the use of social media or
social commerce can assist your chosen organisation in addressing issues such as customer
behaviour, post-covid-19. (30%) In addition, marks will be awarded for the overall presentation,
argument and understanding, use of sources and evidence, academic referencing and written
communication (10%) You must ensure that you use academic theories, frameworks and models to
support your discussion throughout the report. This is an individual assignment and contributes
100% to the overall marks for the module. The report must be 3000 words in length (+/- 10%). You
may include appendices citing relevant data, images, samples, etc. provided you refer to them
directly in your report. You must also include a full list of references including images, using the
Harvard system.
