- In 1,500 words undertake an Individual report to demonstrate how creativity has been
applied to a business idea or problem. This must be supported with a written rationale.You
are only allowed to go above or below this word count by 10% otherwise marks may be
deducted. Marks will be awarded as follows:
INTRODUCTION (10%)
DIFFERENTIATING BETWEEN CREATIVITY AND INNOVATION (10%)
EXPLANATION OF THE PROBLEM BEING SOLVED AND THE CREATIVE
SOLUTION (20%)
EXPLANATION OF THE OPPORTUNITY BEING EXPLOITED (10%)
OVERVIEW OF HOW CREATIVE CULTURE COULD BE CREATED WITHIN THE
ORGANISATION (10%)
PROCESS AND BARRIERS TO CREATIVITY (10%)
SUMMARY AND RECOMMENDATIONS (10%)
STYLE AND PRESENTATION (10%)
RESEARCH AND RESOURCES (10%)
